Over 200 delegates from the hearing care industry gathered at our inaugural conference in May 2018, to consider the theme of ‘The Future of Hearing Technology’. Our members, the UKs leading hearing instrument manufacturers, were delighted with the success and thank the industry for making it an event to remember. A short video of highlights from the conference can be viewed below.


Who did we hear from?

In keeping with the futuristic theme, some of the most inspiring speakers at the event were Nicola Palmarini, Global Manager in Artificial Intelligence for Healthy Aging at IBM, and the futurologist James Bellini. Together they painted an exciting (if slightly daunting!) picture of the future, in which audiologists play a vital role but will need to adapt to the fast changing technological pace in order to do so.

Alan Giles, Associate Fellow at Said Business School, University of Oxford, also gave the delegates a look into the future through the lens of retail, from virtual shoppers to automated trolleys that will follow us around. These and other insights were made directly transferable by hearing specialists, Curtis Alcock and Geoff Cooling, who challenged the industry to be prepared for the changes ahead.

A full list of all the fantastic speakers and their biographies can be viewed here.


What did we learn?

There was an exciting workshop programme, at the centre of which were two sessions devoted to the latest Eurotrak data (a three-yearly piece of research into hearing loss and hearing aid usage in Europe which was exclusively released at the conference). Both the Eurotrak sessions were oversubscribed as the workshop ‘hosts’ unpacked how to apply this important data in practice to improve customer satisfaction. The eight manufacturers each hosted exciting workshops on the future of technology, giving insight into new product developments and industry insights.


What did people see?

The whole conference was carried along by a hugely positive atmosphere as the industry came together to catch a vision of the future – from the buzz in the busy exhibition hall, to the entertainment provided by the iPad magician and iPad caricature portrait artist, to the animated conversation over the delicious bowl food served while the delegates watched Warwickshire beat Northamptonshire by six wickets in the Specsavers County Cricket Championship.



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