The British and Irish Hearing Instrument Manufacturers Association (BIHIMA) has released the Q3 data results of its members, providing a useful picture of current trends and developments within the UK and Irish hearing care markets.
The most significant development is the continued growth in the number of units distributed through the private market in the UK: the number of unit sales increased by 2756 units (3.5%) on the previous year and by 2638 (3.3%) on Q2 2018. YTD (year to date) unit sales were also up 3.8% on 2017.
Meanwhile, the NHS side of the market slowed down in the same period: the unit sales were flat compared to Q3 2017 and decreased by 7445 (2.2%) on Q2 2018. YTD units were down 1.6% on 2017.
BIHIMA also tracks the trends in the types of technology being selected by patients in the private sector. In the private sector, the RITE/RIC (receiver in the ear technology) continues to grow in popularity and now represents 69.4% of all sales, up 1.7% on Q3 2017.
“We are seeing solid growth in the private hearing care sector which is in line with expectations based on our ageing population and also points to evolving public awareness of the hearing technology produced by our manufacturers which can have transformative results,” said the BIHIMA chairman, Paul Surridge.
In its role as the voice for the hearing technology industry, BIHIMA regularly monitors the market and releases the results of its members every quarter.
To keep up to date with the latest market information, download the results here: http://www.bihima.com/resources/.